A marketing strategist, (personal) brand enthusiast,
content creator and model based in NYC.
Influencer Campaign paired with Meta Ads, and Content Creation,
_edited.png)
Industry: fashion
BIBLIOBAGS® offers sustainable, transparent bags designed for students, solving the issue of non-transparent bags being banned in libraries. Brands can advertise on the bags, and BIBLIOBAGS® regularly distributes them for free with promotional goodies in campaigns that engage students and promote partner products.
Campaign Details
Influencer
Marketing
Influencer
Management
Styling &
Photography
Meta Ads
Identified suitable influencers, managed outreach, and developed tailored contracts and briefs
Maintained ongoing communication with influencers, ensuring alignment and delivering feedback
created UGC content
for the brand
Oversaw an Ads campaign in collaboration with a partner agency to maximize the performance of the produced UGC
and influencer content
Criteria for selection Influencer
-
must be students, as this product is well-known among Austrian students
-
Strong engagement on social media
-
Proven success in previous collaborations
-
Aesthetic aligns with the brand's identity
UGC Content created by me:
