A marketing strategist, (personal) brand enthusiast,
content creator and model based in NYC.
Personal Branding, Social Media Management, Event promotion, and Community Building
Industry: platform - mental health - coaching
BalanceUP is a client-centered platform revolutionizing how individuals and businesses approach the balance between work and family life. Led by Lisi Molzbichler, a Coach and advocate for work-life integration.
BalanceUP offers resources like e-learning courses, coaching, and a thriving community to support personal and professional growth. The #BalanceUPSummit (online and offline) is an annual event focused on empowering work-life balance with fresh ideas and valuable connections.
What I worked on:
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Personal brand development for Lisi
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Creative direction and strategy
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Social media management and copywriting
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Community building and engagement
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Brand identity development
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Graphic design and short-form video editing
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Promote balanceUP summits
Goals reached:
Lisi was in the Top 50
HR Influencer in Austria
balanceUP Summit 2023
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builed Lisi's Molzbichlers personal brand
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created and curated content for social media channels with the founders
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Grew and engaged the social media community
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promoted the balanceUP Summit 2022 and 2023
BalanceUP Summit 2022:
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50+ inspiring speakers
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600+ participants
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60+ guests at the exclusive in-person evening event