A marketing strategist, (personal) brand enthusiast,
content creator and model based in NYC.
Influencer Campaign, Creative Team Coordination, Social Media Strategy & Management, Event Promotion
and Content Creation
Industry: Retail (Shopping Mall)
Millennium City is a shopping center, that seamlessly blends shopping, dining, entertainment, and living spaces, attracting 14 million annual visitors. Recognized as Vienna’s premier destination on the Danube, it stands as an architectural landmark and a hub for modern lifestyle experiences, offering unparalleled convenience and engagement for its urban audience.
Campaign Details
Content Strategy
Managing
Social
Coordination of
Creative Team
Promotion of
Key Events
Meta Ads
Developed and implemented a comprehensive content strategy for Facebook and Instagram
Managed social media accounts with a focus on community building
Coordinated a creative team of videographers, photographers, and five influencers serving as brand ambassadors for the shopping mall
Produced live streams, facilitated channel takeovers, and promoted key events, including a fashion show and influencer-fleamarket, to enhance community engagement and growth
Oversaw Meta Ads campaigns in partnership with a specialized agency to optimize performance and reach
Video content created:
Brand ambassador Cathy
shows Levis store
Fashion show
Brand ambassador Ilja
shows s.Oliver store