A marketing strategist, (personal) brand enthusiast,
content creator and model based in NYC.
Website Audit, Influencer Marketing,
Content Creation, and Meta Ads
Industry: health, beauty + supplements
The Bodyverse is a premium brand specializing in
nutritional supplements for women, aiming to disrupt the health and beauty market with innovative, high-quality products.
Their mission is to empower women to achieve their wellness goals effortlessly while embracing positivity, authenticity, and natural solutions—aligning perfectly with modern consumer values.
Campaign Details
Website Audit
Influencer
Marketing
Influencer
Management
Styling &
Photography
Meta Ads
Conducted a comprehensive website audit and supported the implementation of recommended changes
Identified suitable influencers, managed outreach, and developed tailored contracts and briefs
Maintained ongoing communication with influencers, ensuring alignment and delivering feedback
created UGC content
for the brand
Oversaw an Ads campaign in collaboration with a partner agency to maximize the performance of the produced UGC
and influencer content
Criteria for selection Influencer
-
At least 40% female followers
-
Previous collaborations executed well and authentically
-
Strong follower-to-engagement ratio
-
The influencer's feed aligns seamlessly with the brand's aesthetic
UGC Content created by me:
Goals reached
Optimized the website for seamless sales functionality
Created and curated UGC content for The Bodyverse’s Instagram, Facebook, and website
Developed a "Testimonial" highlight on Instagram to showcase customer experiences
Drove supplement sales while increasing brand awareness and engagement